How 1M Works

AdSpecsThe biggest challenge in motorsports advertising is finding the most cost-effective method to reach your targeted consumer. What if there was a network providing access to more than 28,000 race teams and 18 million race fans?

Welcome to 1Motorsport.

1Motorsport is the best way to promote your racing product/service. The buying potential of the race teams, and diehard race fans, found in the 1Motorsport audience is unmatched.

1Motorsport allows corporate America to reach millions of grassroots fans and race teams, delivering more than 100 million impressions annually to advertisers through online banner advertising.  Advertisers ads are distributed across this massive network of hundreds of motorsport websites, thousands of race teams and millions of race fans.  To the right is one example of hundreds of motorsport websites where you ads will be distributed to.

To request more information, Click Here.

 

Audience
1Motorsport …. strength in numbers!

1Motorsport gives access to this huge network of more than 28,000 race teams and 18 million fans to industry-focused advertisers.

• 33% of the 1Motorsport audience are drivers, crew or family.
• Track websites are the most frequented sites for racing information.
• 75% of fans check the track site at a minimum of once per week.
• 81% of drivers, crew or family of check the track site at a minimum of once per week.
• 61% of drivers, crew or family of check the track site multiple times per week.
• 71% attend 6 or more grassroots racing events per year. (97% attend 6 or more grassroots and professional races per year).
• 89% spend money on racing performance parts annually.
(97% attend 6 or more grassroots and professional races per year).
• 89% of drivers, crew or family spend money on racing performance parts annually.